top of page
Tara Shannon


Don't just survive in the music industry - thrive! Embark on a transformative journey of self-discovery and artistic growth with "YOU and the Music Business: Empowering Independent Artists."

YOU and the Music Business
YOU and the Music Business
About Tara


Tara Shannon

Tara Shannon is a music industry multi-hyphenate who has built her life around educating, empowering and entertaining. Renowned for her insightful and empowering speeches, Tara has been invited as a guest speaker at prestigious events including Artpreneur, Impact Entrepreneur Summit, and the globally recognized G20 Summit. Her experience and insight shared at these forums have inspired many aspiring artists and entrepreneurs.

Tara is the co-founder and the dynamic force behind a group of companies spanning different industries which encompasses an artist-centric record label, Willow Sound Records and education-focused coaching at The (Gro)ve. She leverages her distinctive experiences in founding and managing businesses to equip music creators with the necessary tools to navigate the labyrinth of the music industry. 

As an author and sought after coach, Tara guides the next generation of music creators to transform into successful entrepreneurs in the ever evolving landscape of the music business - emphasizing that to be successful in the business of music, you first need to be successful in the business of YOU.

Tara is also a seasoned recording artist and songwriter, with a career spanning over three decades. Her music has found resonance with an impressive array of organizations and platforms such as World Youth Days, The Canadian Palliative Care Association of Canada, The Canadian Showtime Chorus, DEBRA Canada, Big Brothers Big Sisters and United Way, among others, earning her numerous accolades along the way.

Tara Shannon

“Tara is a music industry pro and is always eager to share her knowledge to help others. She inspires, encourages and ignites creative professionals to reach their full potential. Her experience and success in this industry is something many strive for and her visits to my Music Business class are always a highlight of the year.”

Colin Mills

Professor - Music Industry Arts, Algonquin College

"Tara Shannon is a songwriter, performer, record label owner, music publisher, and most important of all - mentor. Within the music ecosystem, she plays many of the key roles, and works with other key players. This helps to ensure that the writers, performers and others that Tara mentors are very well served, are trained for the real world, and have the best shot at success."

Byron Pascoe

Entertainment Lawyer & Partner, Edwards Creative Law

"I have known Tara for many years now and she is knowledgeable, caring and trustworthy beyond reproach. If you are a person who knows someone or you want to pursue a career in the music business, I recommend no other person in Ottawa that can help you clarify your goals and help you on your artistic path."

Alan Morissette

President, Integrity Talent Direction

Tara Shannon


Educate. Empower. Entertain.

Book one on one, personalized life coaching with Tara in all areas of music and business. 

Engage Tara to speak at your event as a keynote, panelist or

workshop host.

Book Tara to perform - solo, acoustic small ensemble or full band.

bottom of page